As March marks Problem Gambling Awareness Month, the Western Canada Lottery Corporation is taking the opportunity to reduce stigma and remind players that support is available.
Spokesperson Emily Olson said problem gambling is a health issue, not a choice. She said people who are struggling with gambling often do so quietly and that, compared with other addictions, it can be harder for friends, family and co-workers to recognize the signs.
“We really want to highlight the importance of being compassionate, supporting early on and opening up dialogue so people know there’s help available before challenges escalate to a crisis level,” Olson said.
Olson said problem gambling is defined as gambling that causes harm to the person playing or to those around them.
The corporation administers lottery and gaming products across Western Canada and the North. Olson said that role includes not only operating games but also promoting healthy play.
“Ultimately, the reason people choose to gamble is because it’s fun. They’re excited about the ‘what if,’” she said. “The moment it’s no longer fun, that’s when it’s a good time to talk about it.”
Olson said warning signs include gambling feeling stressful or serious rather than entertaining, exceeding time or budget limits, lying about time and money spent, chasing losses in an attempt to “get even” and feeling pressure to win.
“If you’re taking losses personally or emotionally, that’s a good indicator that perhaps you’re not engaging with it in a way that is fun or entertaining anymore.”
She encouraged players to set clear budgets, expect to lose while hoping to win and maintain balance with other recreational activities and family time.
For friends and family members concerned about a loved one’s behaviour, Olson said the goal is not to fix the problem alone but to help connect the person with professional support.
“You’re part of a larger support network that does include trained professionals,” she said.
She suggested approaching conversations calmly and without blame, using “I” statements such as “I’ve noticed” or “I feel concerned” rather than accusatory language. Listening openly and avoiding judgment can help keep the discussion constructive, she added.
The corporation is preparing to launch a new digital platform later this year that will include additional tools to help players set time and spending limits, Olson said.
For those who gamble online, Olson recommended using platforms regulated by local governments that offer built-in limit-setting tools, such as Lotto Spot and Play Alberta.
“Look for platforms that offer tools to help you engage in lottery and gaming in a healthy way,” she said.
At its core, Olson said the message for Problem Gambling Awareness Month is about balance and early intervention. She said it is important to make sure you are having fun, being honest about your limits and talking about it before it becomes a crisis.
